You might have overlooked it when you are searching for a certain products or a haircut shop for your personal grooming. This is because you are not seeing that you are being redirected to your specific searches. This has been long being done by Google. Google is redirecting your searches in your own locations (eg. your country).
This is very important to know that small business advertising over the internet should be done. Before, your website or web pages are competing with the whole worldwide web, actually, even today, it does compete over the internet. But when Google started to make some modifications on their alogarithms, your searches are being redirected to your own country. Note: read the Google blog for more info.
Today, even if your business, you think, is still small to have its website or blog, you don’t need to worry because your website is being listed in th local searches. Obviously, this is because Google has its own advertisers or business partners in your country. Thus, making the searches remotely from where the website is located over the internet.
The goog thing when advertising your small business through the internet nowadays will not only give your wider and broader market, but also you are targeting directly your neighborhood without them knowing it. Furthermore, you are now actually competing with those big shops in which your website will have the chance to appear side by side by that well know business niche over your place.
Anyway the work is the same, you just target a more specific keyword closely related to your website and that competing big business. The internet will be your portal to advertise your small business. I would like to suggest you start working on your small internet business advertising before the your competitors will have the chance to conquer all those relevant keywords in your place.
Check out this tool for marketing your small internet business advertising.